{"id":11957,"date":"2021-01-18T06:40:40","date_gmt":"2021-01-18T05:40:40","guid":{"rendered":"https:\/\/keenitsolutions.com\/products\/wordpress\/reobiz\/?p=11957"},"modified":"2022-03-14T19:30:41","modified_gmt":"2022-03-14T18:30:41","slug":"community-management-definitions-et-enjeux","status":"publish","type":"post","link":"https:\/\/ex.tn\/en\/community-management-definitions-et-enjeux\/","title":{"rendered":"Community Management : D\u00e9finitions Et Enjeux"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"11957\" class=\"elementor elementor-11957\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-77ddafb9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77ddafb9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-37cd84e7\" data-id=\"37cd84e7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a5584f3 elementor-widget elementor-widget-text-editor\" data-id=\"5a5584f3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Internet est aujourd\u2019hui la technologie qui a connu la plus forte croissance. Une grande vari\u00e9t\u00e9 de m\u00e9tiers se sont d\u00e9velopp\u00e9s autour de ce ph\u00e9nom\u00e8ne. Le\u00a0community management apparu aux Etats-Unis en 2005, le terme prend d\u00e9sormais tout son sens face \u00e0 l\u2019\u00e9volution des besoins des entreprises en mati\u00e8re de visibilit\u00e9 sur Internet. Les r\u00e9seaux sociaux ont pris une place importante dans notre soci\u00e9t\u00e9. Avec plus de 40 millions d\u2019utilisateurs en France, soit environ 72% de la population, les r\u00e9seaux sociaux repr\u00e9sentent le m\u00e9dia de communication le plus influent de notre soci\u00e9t\u00e9 moderne.<\/p><p>Gr\u00e2ce \u00e0 ces communaut\u00e9s num\u00e9riques, le consommateur entre directement en relation avec les marques, c\u2019est-\u00e0-dire avec votre entreprise. Nous pensons alors essentiel pour vous de savoir comment g\u00e9rer, communiquer et contr\u00f4ler votre image \u00e0 travers ces r\u00e9seaux (<a href=\"https:\/\/www.facebook.com\/excomit\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>,\u00a0Twitter\u00a0ou autres).<\/p><p>Toute entreprise, aussi exp\u00e9riment\u00e9e qu\u2019elle soit, ne peut plus se passer d\u2019Internet et notamment des r\u00e9seaux sociaux pour communiquer. Cette forme de communication et d\u2019interactivit\u00e9 avec le client, qu\u2019il soit potentiel ou non, est devenue indispensable.<\/p><p>Le community manager a dans cette optique un r\u00f4le de b\u00e2tisseur. Il doit fa\u00e7onner une relation solide et r\u00e9guli\u00e8re avec sa communaut\u00e9, tout en contr\u00f4lant votre e-r\u00e9putation.<\/p><p>Le r\u00f4le premier d\u2019un community manager, va \u00eatre de convertir des clients potentiels en v\u00e9ritables ambassadeurs de votre marque. Ainsi, votre entreprise aura la possibilit\u00e9 d\u2019augmenter sa visibilit\u00e9, sa puissance web mais aussi et surtout sa rentabilit\u00e9.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Internet est aujourd\u2019hui la technologie qui a connu la plus forte croissance. Une grande vari\u00e9t\u00e9 de m\u00e9tiers se sont d\u00e9velopp\u00e9s autour de ce ph\u00e9nom\u00e8ne. Le\u00a0community management apparu aux Etats-Unis en 2005, le terme prend d\u00e9sormais tout son sens face \u00e0 l\u2019\u00e9volution des besoins des entreprises en mati\u00e8re de visibilit\u00e9 sur Internet. Les r\u00e9seaux sociaux ont&#8230;<\/p>","protected":false},"author":1,"featured_media":13838,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[25],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Community Management : D\u00e9finitions Et Enjeux - Expert Consulting<\/title>\n<meta name=\"description\" content=\"La Community Management est le processus de construction d&#039;une communaut\u00e9 authentique parmi les clients et les partenaires d&#039;une entreprise.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ex.tn\/en\/community-management-definitions-et-enjeux\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Community Management : D\u00e9finitions Et Enjeux - 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